Apollo managed the in market activation of the VB Raise A Glass Appeal. The Appeal helped raise over $1.4 million for the RSL and Legacy to use to support ex-servicemen and women, fallen veterans and their families.
2010 APMA STAR AWARD WINNER SILVER - Best Cause Related Campaign
2010 THE GLOBE AWARDS SILVER - Best Cause or Charity Marketing Campaign
Tasmanian Heritage Try Me Free
Apollo recommended this mechanic to drive trial of new Tasmanian Heritage Classic Blue. We used insurance to cover the financial exposure and the promotion exceeded all sales and redemption expectations.
Kellogg's Junior MasterChef
Apollo leveraged Kelloggs' association with this highly anticipated series via an exciting multi-brand offer. The prizing appealed to mum's desire to spend quality time with her kids - over 68,000 entries were received in just seven weeks!
Thick & Creamy 'Wake up to $10,000' Promotion
To drive sales of Thick & Creamy's multi-serve packs, Apollo developed this enticing on-pack offer supported with press, online and outdoor advertising. Consumers had the chance to win weekly cash prizes and instant travel vouchers.
VB Pop-Up-Pub
Apollo conceptualised and managed the development and implementation of the world's first Pop-Up-Pub. It fits into 2 bags & can be erected anywhere in a few minutes making it a perfect promotional prize for VB, The Best Cold Beer.
2010 APMA Star Award Winner Gold - Best integrated communications campaign (over $1 million). Silver - Most Innovative Idea/Concept.
Moccona 'Win 1 of 50 Trips to Fiji' Promotion
Apollo developed this highly motivating promotion to drive sales of Moccona coffee and reinforce the brand's premium positioning. Consumers had the chance to win 50 x 4.5-star luxury trips to Fiji - that's a holiday a day for seven weeks!
White Milk Café Sell-in Suite
To drive sales of Thick & Creamy's multi-serve packs, Apollo developed this enticing on-pack offer supported with press, online and outdoor advertising. Consumers had the chance to win weekly cash prizes and instant travel vouchers.
American Tourister Australian Launch
To launch the American Tourister luggage range in Australia, Apollo developed the local brand website and an exciting Facebook-driven consumer promotion. Fans deciphered daily clues for the chance to win trips to mystery destinations worldwide.
Kellogg’s Nutri-Grain
'Unlock the Iron Man Code'
We
developed the 'Iron Man Code' platform to align with the core values of the Nutri-Grain Iron Man Series and
athletes. Consumers registered their unique code online to reveal an Iron Man 'key
word' corresponding to an instant win prize.
NRMA Insurance Switch & Win
Consumers were incentivised to 'SWITCH' their insurance to NRMA Insurance via one of the 200+ NSW & ACT NRMA Insurance Offices
$100,000 in instant cash prizes plus $60,000 of travel & home decorating vouchers could be won!
The promotion received an unprecedented number of entries for a state-based activity.
